Solgaard Design

Solgaard Design is an innovative and sustainable lifestyle brand that creates products specifically designed for travelers and adventurers who share a passion for sustainability. Sustainability is at the core of Solgaard Design's values, reflected in its use of recycled and eco-friendly materials in all of its products.

The Challenge

One of the challenges we faced was when it came to the visuals for marketing, the goal was to connect with the target audience effectively. Since the products are designed for global citizens who are passionate about travel, adventure, and sustainability, it was difficult to connect with this audience without a targeted marketing strategy.

The Outcome

A clearly developed marketing strategy with visuals that showcase the products in their intended elements, during travel and outdoor adventures, and highlight their unique features and benefits. Demonstrating the durability and functionality of the products through real-world scenarios, showing the value in the products to effectively connect with the target user groups.


Art Direction
Photo Editing



The final visuals

After putting the products through its paces the final visuals were chosen and I went on with the post-processing.

“A logo doesn’t sell (directly), it identifies.” Paul Rand


Thank you to the team at Solgaard and Adrian Solgaard for the collaboration and cooperation that has enabled this work.




Adrian Solgaard


Adobe Photoshop
Adobe Lightroom
Camera Raw